NBA star Tony Parker to lead sports division of Minneapolis-based financial planning firm

Tony Parker knows how to pivot.

Last week, the NBA All-Star announced his retirement from an 18-year career spent mostly at the San Antonio Spurs, where, as point guard, he drove the team to four championships. This week, he joined the Minneapolis-based financial-planning firm NorthRock Partners as president of its sports, artists and entertainment division.

“At age 19, I had to find my own lawyer, tax guy and financial planner,” he said in an interview. “I want to help athletes and entertainers benefit from my experience.”

NorthRock, which also has offices in Seattle and New York City, will add a San Antonio office for Parker.

NorthRock’s founding partner Rob Nelson described Parker, 37, as “one of the most prepared athletes I’ve ever met.”

“He’s well-read and entrepreneurial,” Nelson said. “We anticipate doubling the size of our [sports and entertainment] business with Tony in a leadership role.”

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